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TikTok
BREAKING
Features
Time to read: 8 min
Q&A: Why Pentathlon swapped horses for obstacles ahead of LA28
April 2, 2026
partnership playbook
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Football
Time to read: 5 min
Partnership playbook: Chime, TikTok, Uniqlo, Visa and more
February 25, 2026
TikTok
BREAKING
Broadcasting
Time to read: 3 min
Warner Bros turns to TikTok to extend Olympic reach ahead of Milano Cortina 2026
January 29, 2026
TikTok
BREAKING
Fan Engagement
Time to read: 4 min
Why FIFA is betting on TikTok for its biggest World Cup yet
January 9, 2026
Start of new year. Changes of year 2025, 2026, 2027 on Running track. Concept of new ideas starting in new year, planning along with setting objectives to set KPI goals for success in life.
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Latest News
Time to read: 5 min
The four shifts that'll shake sports in 2026
December 24, 2025
A Sky Sports mic during the Rolex Monte-Carlo ATP Masters 1000 tennis on April 14, 2024 in Roquebrune Cap Martin, France.
BREAKING
Fan Engagement
Time to read: 4 min
Sky Sports axes Halo channel after three-day backlash
November 17, 2025
Lionesses lift the Women's Euros 2025 trophy
BREAKING
Fan Engagement
Time to read: 4 min
Halo or hollow? Sky’s TikTok for women’s sport rings false
November 14, 2025
A man sits on the stadium stand and surfing social media on his smart phone during a football or soccer match. Mass event during coronavirus quarantine. Close-up of hands. High quality 4k footage
BREAKING
Data
Time to read: 4 min
Meta emerges as top platform for sports fans online
September 22, 2025
TikTok partners with British & Irish Lions
BREAKING
Data
Time to read: 4 min
British & Irish Lions join TikTok to hook the next rugby generation
June 20, 2025
Streetball FIBA 3x3 LOGO at streetball court. Kharkov, Ukraine, 08.08.2021.
BREAKING
Basketball
Time to read: 8 min
Building a future for 3x3 basketball in London
June 17, 2025
Rollo Goldstaub - head of sports partnerships at TikTok
BREAKING
Data
Time to read: 6 min
The TikTok effect: How sport business is being rewritten one clip at a time
May 23, 2025
An image of the stage at the recent TikTok Playbook event
BREAKING
Fan Engagement
Time to read: 7 min
How women’s sport is building its own audience with TikTok
May 21, 2025
Lionel Messi playing for Inter Miami.
BREAKING
Fan Engagement
Time to read: 2 min
MLS and TikTok team up for Messi-centric experience
October 22, 2024
credit: Shutterstock
BREAKING
Europe
Time to read: 2 min
Juventus expands TikTok partnership to focus on Women’s team
October 17, 2024
BREAKING
Football
Time to read: 3 min
La Liga seeks more global fans with TW Events deal
September 26, 2024
credit: Shutterstock
BREAKING
Fan Engagement
Time to read: 2 min
La Liga inks TikTok deal to exponentially grow its social media presence
September 20, 2024
Saudi-branded football placed for a corner.
BREAKING
Football
Time to read: 3 min
TikTok to amplify SPL’s global presence with exclusive hub
September 6, 2024
BREAKING
Latest News
Time to read: 3 min
RFL ‘elevates’ women’s rugby with two new social channels
April 15, 2024
Rugby ball branded with Guinness Six Nations
BREAKING
Fan Engagement
Time to read: 3 min
TikTok agrees new partnership with Six Nations Rugby with a focus on “online safety”
January 18, 2024
BREAKING
Europe
Time to read: 2 min
Sky Sport turns to TikTok for new football viewing experiences
August 15, 2023
TikTok
BREAKING
Fan Engagement
Time to read: 2 min
TikTok and FIFA partner to boost Women’s World Cup visibility 
July 14, 2023
BREAKING
Fan Engagement
Time to read: 2 min
TikTok and MLS sign brand-boosting partnership deal
March 20, 2023
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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LIV Golf lands $300m BC Partners lifeline in bankruptcy
Features
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
BREAKING
Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026